How collision shops refer total-loss customers

Why the handoff works

A totaled customer is the hardest conversation at the counter. They just lost the car, the offer feels low, and there is nothing you can fix. A text from a company they have never heard of reads as marketing. A service writer they have known for two weeks saying "there's a free check for that" is help.

They leave with something to do, and they remember who pointed them to it.

What to say

Use these words. Do not give advice on a specific report.

Since your car's a total loss, the insurance company sends you a valuation report with their number on it. There's a free check that tells you whether they got it right. Takes a couple minutes, no cost to look. Here's the link.

It is free to check, and it takes them about a minute on their own phone.

How the counter sign works

We give you a sign for the counter with a code made for your shop. The customer scans it and answers a few questions. That is your whole part.

The code doesn't name you. Nothing the customer sees after the scan names your shop, and nothing they send their insurance company does either. That matters if you are on a direct repair program.

What we never do

We do not pay for referrals. Paying a shop to steer total-loss customers puts the shop at risk, not just Reclaim.

Your part ends at the sign. Don't read their report, don't tell them the offer is low, and don't tell them what to do with it.